Public Sector Marketing

Online:

Objective: 

• To develop an understanding of Public Sector Marketing
• Understand Managing, Products, Services and Brands
  1. Understand Pricing, Advertising, and Sales Management

Course Description:

An introductory overview of labor relations concepts within the framework of the public sector.

 Content:

Chapter 1 -Marketing: A Focus on Customer Relationships and Value

Quiz 1

Chapter 2: Linking Marketing and Corporate Strategies

Quiz 2

Chapter 6-Consumer Behavior

Chapter 10 -Market Segmentation, Targeting, and Positioning

Quiz 3

Chapter 11-Developing New Products and Services

Quiz 4

Chapter 12-Managing Products and Brands

Quiz 5

Chapter 13-Managing Services

Quiz 6

Chapter 14:- Pricing: Relating Objectives to Revenues and Costs

Quiz 7

Chapter 15: -Pricing: Arriving at the Final Price

Quiz 8

Chapter 20: -Advertising, Sales Promotion, and Public Relations

Quiz 9

Chapter 21:- Personal Selling and Sales Management

Quiz 10

Bibliography:

1. Marketing- 6th edition, Berman, E. N., Kerin, R. A., Hartley, S. W., & Rudelius, W. (1999). McGraw Hill College Division. The entire book is accessible online at

http://www.mhhe.com/business/marketing/berkowitz/book/book.mhtml                                      

If you want to take the course please click the following link containing the lessons to complete the course. click here